Your Etsy Shop Banner is placed at the top page of your storefront page. Having a memorable shop banner is important just as a professional sign is for a boutique. Visually appealing banners encourage the buyer to “come in” and take a look around.
Banner: If your shop was in the physical world, your banner would be the sign above the front door. Choose something that looks professional and that will give shoppers a sense of the mood or feel of your shop and makes them interested to scroll down to see more! If you’re not a great graphic designer, you can save time and frustration by buying a ready-made or custom banner from an Etsy seller.
Which Etsy storefront banner gives you a sense that the seller is an quilt artisan, rather than just a part-time crafter?
The quality of your Etsy Shop Banner reflects on the quality of the items you sell. Aside from your avatar, it is one of the first impressions a buyer will get, so it is important to make your banner appealing. Here are some simple steps:
- Use crisp graphics that are not too overpowering or pixilated.
- Your Etsy Shop Name should be displayed with a clear, professional looking font that is easy to read.
- Add a tag line to describe your store and give the buyer a quick insight into who you are.
- Make sure it is memorable. Name recognition is important when trying to stand out in a crowd.
If you have photoshop capabilities, keep in mind that a banner can be simple and attractive by using images of items you are selling in your shop. This is a great way to display popular items that emphasize your uniqueness. If you do not have the ability to do this on your own, there are many graphic designers on Etsy that can do that for you, using your own images or creating new ones for you. Search Etsy for Etsy Shop Banner Sets, or visit the catagory: Everything Else > Graphic Design > Banner.